Search Engine Optimization or SEO is the process through which highly competitive search terms are optimized to obtain premium rankings in search engines. Mumbo jumbo aside, this means more targeted leads for your business, and in turn, explosive growth in business revenue. 

You know your business inside out but this doesn't necessarily mean search engine do. Web sites in today's competitive business market that are not optimized for search don't have much of a chance of being found by potential customers; and that goes for non-business sites as well. 

Search Engine Optimization brings more qualified leads through search engines that convert at a higher rate than offline tactics. Once optimized, search traffic is essentially free of cost, and offers the best cost-benefit ratio for your advertising budget. 

In 2008, Fortune 500 companies are spending an estimated $18 Billion into Search Marketing. Can you afford to lose out to the competition? 

Fundamental Principles for Successful SEO

Content

Content will always be your key ticket to top rankings. Without it, any rankings achieved will be short-lived. For content to help your ranking, however, you need a lot of it and it has to be updated regularly. Most importantly, each page of content must target a specific keyword term.

However, if your site possesses content that is auto-generated or is poorly written, i.e. a human visitor would not find it useful and informative, the search engines will figure it out and demote your site, possibly even blacklisting you and preventing you from showing up in their results at all.

We develop well-written, keyword targeted content for your site that is updated consistently and monitored for rankability. Your business will enjoy the added benefit of an ever-growing resource library of information that your site visitors will enjoy and which will also help with your sales conversions.

Links

More specifically, one-way links from authoritative sites in your niche market. You can find out how authoritative a site is by looking at its Page Rank.

Page Rank, or PR, is a ranking system Google devised to show how much weight or authority a particular site has. No one can say the exact methodology Google uses to assign Page Rank, however all SEO experts agree that it largely has to do with the amount of incoming links a site has, how long it’s been around, and visitor activity on the site (yes Google even knows how long someone remains on your site after they click through from the search results!).

What this means for you is that you want as many high PR sites linking into your site as possible (without you linking back to them). This is because Google gives these sites a lot of respect and values their “recommendations” signaled by who they choose to link to.

If all this sounds a bit complicated, think of it this way:

Google and the major search engines analyze your website the way scholars judge academic papers. The more journals and other reputable papers cite your research and quote you, the more authoritative and "expert" you become.

We negotiate inbound links on your behalf, concentrating on links from sites related to your market whose reputation thematically relates to the reputation you're trying to build. We also make sure these links deep-link into your website, meaning that they link to various pages in your website, rather than just to your homepage (also a sign that you're highly authoritative).

Google knows everything. Other Search Engines like Yahoo! and MSN aren't so far behind. If a visitor clicks from their search engine into your site, and leaves immediately, Google knows that they didn't find what they were looking for. If too many people do this, Google will drop you from their rankings because they assume you're not relevant for that particular term. This is why site design, compelling content, and conversion analysis are important.

We offer Website Conversion Optimization in addition to SEO to help you address this particular issue.

Human Idiosyncracies.

Google wants to know that a human is running the show. Automated SEO software, or any techniques that add hundreds of pages to your site within a week, or which create content automatically, are a dead giveaway that you're doing something Google doesn't like.

This won't just get you knocked off the top 10 rankings - Google and other search engines will ban your site from ever showing up in their results - even when someone searches your exact domain name. This is why any illegal or unethical techniques will kill your business.